‣
Leading Orgs
The Effective Executive: The Definitive Guide to Getting the Right Things Done
Peter F. Drucker
Must Read?
www.amazon.com
Brave New Work: Are You Ready to Reinvent Your Organization?
Aaron Dignan
Must Read?
www.amazon.com
CEO Tools 2.0: A System to Think, Manage, and Lead Like a CEO
Jim Canfield, Kraig Kramers
Must Read?
www.amazon.com
Conflict without Casualties: A Field Guide for Leading with Compassionate Accountability
Conflict without Casualties: A Field Guide for Leading with Compassionate Accountability
Nate Regier
Must Read?
www.amazon.com
Dialogue: The Art Of Thinking Together
Dialogue: The Art Of Thinking Together
William Isaacs
Must Read?
www.amazon.com
Built to Sell: Creating a Business That Can Thrive Without You
John Warrillow
Must Read?
www.amazon.com
Good to Great: Why Some Companies Make the Leap and Others Don't
Jim Collins
Must Read?
www.amazon.com
Leading Change
Leading Change
John P. Kotter
Must Read?
www.amazon.com
Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships
Marshall B. Rosenberg
Must Read?
www.amazon.com
Principles: Life and Work
Ray Dalio
Must Read?
www.amazon.com
Reboot: Leadership and the Art of Growing Up
Reboot: Leadership and the Art of Growing Up
Jerry Colonna
Must Read?
www.amazon.com
Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage in Human Consciousness
Frederic Laloux
Must Read?
www.amazon.com
Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
Verne Harnish
Must Read?
www.amazon.com
Senior Leadership Teams
Ruth Wageman, Debra A. Nunes, James A. Burruss, J. Richard Hackman
Must Read?
www.amazon.com
Startup CEO: A Field Guide to Scaling Up Your Business
Matt Blumberg
Must Read?
www.amazon.com
The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success
Jim Dethmer, Diana Chapman, Kaley Warner Klemp
Must Read?
www.amazon.com
The Five Dysfunctions of a Team: A Leadership Fable
Patrick Lencioni
Must Read?
www.amazon.com
The Great CEO Within: The Tactical Guide to Company Building
Matt Mochary
Must Read?
www.amazon.com
The Leader's Handbook: Making Things Happen, Getting Things Done
Peter R. Scholtes
Must Read?
www.amazon.com
The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations
James M. Kouzes, Barry Z. Posner
Must Read?
www.amazon.com
Thinking in Systems
Donella H. Meadows
Must Read?
www.amazon.com
The Art of Action: How Leaders Close the Gaps between Plans, Actions, and Results
Stephen Bungay
Must Read?
www.amazon.com
Team of Teams: New Rules of Engagement for a Complex World
General Stanley McChrystal, Tantum Collins, David Silverman, Chris Fussell
Must Read?
www.amazon.com
3HAG WAY: The Strategic Execution System that ensures your strategy is not a Wild-Ass-Guess!
3HAG WAY: The Strategic Execution System that ensures your strategy is not a Wild-Ass-Guess!
Shannon Byrne Susko
Must Read?
www.amazon.com
The Road Less Stupid
Keith J. Cunningham
Must Read?
www.amazon.com
Organizational Culture & Leadership
Edgar H. Schein
Must Read?
www.amazon.com
Creating a Lean Culture
David Mann
Must Read?
www.amazon.com
The Self-Managing Company
Dan Sullivan
Must Read?
www.amazon.com
How to Castrate a Bull
How to Castrate a Bull
Dave Hitz
Must Read?
www.amazon.com
Leaders Eat Last: Why Some Teams Pull Together and Others Don't
Simon Sinek
Must Read?
www.amazon.com
Lost and Founder: A Painfully Honest Field Guide to the Startup World
Rand Fishkin
Must Read?
www.amazon.com
Managing Transitions: Making the Most of Change
William Bridges
Must Read?
www.amazon.com
On Power
Robert A. Caro
Must Read?
www.amazon.com
Predictable Success: Getting Your Organization on the Growth Track--and Keeping It There
Les McKeown
Must Read?
www.amazon.com
Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors
Patrick Lencioni
Must Read?
www.amazon.com
Simple Rules: How to Thrive in a Complex World
Donald Sull, Kathleen M. Eisenhardt
Must Read?
www.amazon.com
The CEO Next Door: The 4 Behaviors that Transform Ordinary People into World-Class Leaders
Elena L. Botelho, Kim R. Powell, Tahl Raz
Must Read?
www.amazon.com
The CEO Test: Master the Challenges That Make or Break All Leaders
Adam Bryant, Kevin Sharer
Must Read?
www.amazon.com
The Five Temptations of a CEO
Patrick Lencioni
Must Read?
www.amazon.com
The Four Obsessions of an Extraordinary Executive: A Leadership Fable
Patrick Lencioni
Must Read?
www.amazon.com
The Halo Effect: . . . and the Eight Other Business Delusions That Deceive Managers
Phil Rosenzweig
Must Read?
www.amazon.com
The Metronome Effect: The Journey To Predictable Profit
The Metronome Effect: The Journey To Predictable Profit
Shannon Byrne Susko
Must Read?
www.amazon.com
The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies
Larry Weber
Must Read?
www.amazon.com
The Responsibility Process: Unlocking Your Natural Ability to Live and Lead with Power
The Responsibility Process: Unlocking Your Natural Ability to Live and Lead with Power
Christopher Avery
Must Read?
www.amazon.com
The Score Takes Care of Itself: My Philosophy of Leadership
Bill Walsh, Steve Jamison
Must Read?
www.amazon.com
The Wisdom of Teams: Creating the High-Performance Organization
The Wisdom of Teams: Creating the High-Performance Organization
Jon R. Katzenbach, Douglas K. Smith
Must Read?
www.amazon.com
TouchPoints: Creating Powerful Leadership Connections in the Smallest of Moments
Douglas Conant, Mette Norgaard
Must Read?
www.amazon.com
Turn the Ship Around!: A True Story of Turning Followers into Leaders
Turn the Ship Around!: A True Story of Turning Followers into Leaders
L. David Marquet
Must Read?
www.amazon.com
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
Patrick Lencioni
Must Read?
www.amazon.com
Extreme Ownership: How U.S. Navy SEALs Lead and Win
Jocko Willink, Leif Babin
Must Read?
www.amazon.com
Eleven Rings: The Soul of Success
Phil Jackson, Hugh Delehanty
Must Read?
www.amazon.com
Double Double: How to Double Your Revenue and Profit in 3 Years or Less
Double Double: How to Double Your Revenue and Profit in 3 Years or Less
Cameron Herold
Must Read?
www.amazon.com
Do More Faster: Techstars Lessons to Accelerate Your Startup
Brad Feld, David B. Cohen
Must Read?
www.amazon.com
ADKAR: A Model for Change in Business, Government and our Community
Jeffrey M. Hiatt
Must Read?
www.amazon.com
A CEO Only Does Three Things: Finding Your Focus in the C-Suite
A CEO Only Does Three Things: Finding Your Focus in the C-Suite
Trey Taylor
Must Read?
www.amazon.com
Cynefin - Weaving Sense-Making into the Fabric of Our World
Dave Snowden
Must Read?
www.amazon.com
Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel, Blake Masters
Must Read?
www.amazon.com
Designing Organizations: Strategy, Structure, and Process at the Business Unit and Enterprise Levels 3rd Edition
Jay R. Galbraith
Must Read?
www.amazon.com
The Ultimate Blueprint for an Insanely Successful Business
Keith J. Cunningham
Must Read?
www.amazon.com
Leadership and Self-Deception: Getting Out of the Box
The Arbinger Institute
Must Read?
www.amazon.com
The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life
Steve Zaffron, Dave Logan
Must Read?
www.amazon.com
Execution: The Discipline of Getting Things Done
Larry Bossidy, Ram Charan
Must Read?
www.amazon.com
The Chief Executive Operating System
Joel Trammell, Sherif Sakr
Must Read?
www.amazon.com
Lean Turnaround
Art Byrne
Must Read?
www.amazon.com
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Ben Horowitz
Must Read?
www.amazon.com
Traction: Get a Grip on Your Business
Gino Wickman
Must Read?
www.amazon.com
The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer
Jeffrey K. Liker
Must Read?
www.amazon.com
How to be a Chief Operating Officer: 16 Disciplines for Success
Jennifer Geary
Must Read?
www.amazon.com
The Advantage: Why Organizational Health Trumps Everything Else In Business
Patrick Lencioni
Must Read?
‣
Managing People
The Effective Executive: The Definitive Guide to Getting the Right Things Done
Peter F. Drucker
Must Read?
www.amazon.com
Conflict without Casualties: A Field Guide for Leading with Compassionate Accountability
Conflict without Casualties: A Field Guide for Leading with Compassionate Accountability
Nate Regier
Must Read?
www.amazon.com
Dialogue: The Art Of Thinking Together
Dialogue: The Art Of Thinking Together
William Isaacs
Must Read?
www.amazon.com
Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships
Marshall B. Rosenberg
Must Read?
www.amazon.com
The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success
Jim Dethmer, Diana Chapman, Kaley Warner Klemp
Must Read?
www.amazon.com
Managing Transitions: Making the Most of Change
William Bridges
Must Read?
www.amazon.com
The Responsibility Process: Unlocking Your Natural Ability to Live and Lead with Power
The Responsibility Process: Unlocking Your Natural Ability to Live and Lead with Power
Christopher Avery
Must Read?
www.amazon.com
ADKAR: A Model for Change in Business, Government and our Community
Jeffrey M. Hiatt
Must Read?
www.amazon.com
Managing for Happiness: Games, Tools, and Practices to Motivate Any Team
Jurgen Appelo
Must Read?
www.amazon.com
Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity
Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity
Kim Scott
Must Read?
www.amazon.com
Co-Active Coaching, Fourth Edition: The proven framework for transformative conversations at work and in life
Karen Kimsey-House, Henry Kimsey-House, Phillip Sandahl, Laura Whitworth
Must Read?
www.amazon.com
Coaching for Performance Fifth Edition: The Principles and Practice of Coaching and Leadership
Coaching for Performance Fifth Edition: The Principles and Practice of Coaching and Leadership
John Whitmore
Must Read?
www.amazon.com
Crucial Conversations Tools for Talking When Stakes Are High, Second Edition
Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler
Must Read?
www.amazon.com
High Output Management
Andrew S. Grove
Must Read?
www.amazon.com
The Making of a Manager: What to Do When Everyone Looks to You
The Making of a Manager: What to Do When Everyone Looks to You
Julie Zhuo
Must Read?
www.amazon.com
The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter
Michael Watkins
Must Read?
www.amazon.com
Multipliers: How the Best Leaders Make Everyone Smart
Liz Wiseman
Must Read?
www.amazon.com
Out of the Crisis
Out of the Crisis
W. Edwards Deming
Must Read?
www.amazon.com
Change or Die: The Three Keys to Change at Work and in Life
Alan Deutschman
Must Read?
www.amazon.com
Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time
Susan Scott
Must Read?
www.amazon.com
Getting Past No
William Ury
Must Read?
www.amazon.com
Good Boss, Bad Boss: How to Be the Best... and Learn from the Worst
Robert I. Sutton
Must Read?
www.amazon.com
HBR Guide to Coaching Employees
Harvard Business Review
Must Read?
www.amazon.com
HBR Guide to Delivering Effective Feedback
Harvard Business Review
Must Read?
www.amazon.com
HBR's 10 Must Reads on Managing People
Harvard Business Review
Must Read?
www.amazon.com
High-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results Fast
High-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results Fast
Stefano Mastrogiacomo, Alexander Osterwalder
Must Read?
www.amazon.com
One Minute Mentoring
Ken Blanchard, Claire Diaz Ortiz
Must Read?
www.amazon.com
Presence: Bringing Your Boldest Self to Your Biggest Challenges
Amy Cuddy
Must Read?
www.amazon.com
Quiet: The Power of Introverts in a World That Can't Stop Talking
Susan Cain
Must Read?
www.amazon.com
Talking from 9 to 5: Women and Men at Work
Deborah Tannen
Must Read?
www.amazon.com
The Big Book of Leadership Games: Quick, Fun Activities to Improve Communication, Increase Productivity, and Bring Out the Best in Employees
Vasudha K. Deming
Must Read?
www.amazon.com
The Charisma Myth
Olivia Fox Cabane
Must Read?
www.amazon.com
The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever
Michael Bungay Stanier
Must Read?
www.amazon.com
The Coaching Manual
The Coaching Manual
Julie Starr
Must Read?
www.amazon.com
The Emotional Intelligence Quick Book
Travis Bradberry, Jean Greaves
Must Read?
www.amazon.com
The New One Minute Manager
Ken Blanchard, Spencer Johnson
Must Read?
www.amazon.com
The Personal MBA: Master the Art of Business
Josh Kaufman
Must Read?
www.amazon.com
Truth in Comedy: The Manual for Improvisation
Charna Halpern, Del Close, Kim "Howard" Johnson
Must Read?
www.amazon.com
Unlocking Potential: 7 Coaching Skills That Transform Individuals, Teams, & Organizations
Michael K. Simpson
Must Read?
www.amazon.com
The New Leader's 100-Day Action Plan: How to Take Charge, Build Your Team, and Get Immediate Results
George B. Bradt, Jayme A. Check, Jorge E. Pedraza
Must Read?
www.amazon.com
Strategy and the Fat Smoker: Doing What's Obvious But Not Easy
David H. Maister
Must Read?
www.amazon.com
Managing The Professional Service Firm
David Maister
Must Read?
www.amazon.com
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
Must Read?
www.amazon.com
Changing on the Job: Developing Leaders for a Complex World
Jennifer Garvey Berger
Must Read?
www.amazon.com
Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization
Robert Kegan, Lisa Laskow Lahey
Must Read?
www.amazon.com
The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
W. Timothy Gallwey
Must Read?
www.amazon.com
The Inner Game of Work: Focus, Learning, Pleasure, and Mobility in the Workplace
The Inner Game of Work: Focus, Learning, Pleasure, and Mobility in the Workplace
W. Timothy Gallwey
Must Read?
www.amazon.com
‣
Marketing
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
Dave Gray, Sunni Brown, James Macanufo
Must Read?
www.amazon.com
Advanced Google AdWords
Brad Geddes
Must Read?
www.amazon.com
Positioning: The Battle for Your Mind
Al Ries, Jack Trout
Must Read?
www.amazon.com
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
Steve Krug
Must Read?
www.amazon.com
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Sean Ellis, Morgan Brown
Must Read?
www.amazon.com
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Tim Ash, Maura Ginty, Rich Page
Must Read?
www.amazon.com
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath
Must Read?
www.amazon.com
Marketing 4.0: Moving from Traditional to Digital
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Must Read?
www.amazon.com
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford
Must Read?
www.amazon.com
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Robert B. Cialdini
Must Read?
www.amazon.com
Presentation Zen: Simple Ideas on Presentation Design and Delivery
Garr Reynolds
Must Read?
www.amazon.com
Scientific Advertising
Claude C. Hopkins
Must Read?
www.amazon.com
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Must Read?
www.amazon.com
The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-Class Brand
Al Ries, Laura Ries
Must Read?
www.amazon.com
The Boron Letters
Gary C. Halbert, Bond Halbert
Must Read?
www.amazon.com
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumeier
Must Read?
www.amazon.com
The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
John Zagula
Must Read?
www.amazon.com
Triggers
Joseph Sugarman
Must Read?
www.amazon.com
Value Proposition Design: How to Create Products and Services Customers Want
Alexander Osterwalder, Yves Pigneur, Gregory Barnarda, Alan Smith
Must Read?
www.amazon.com
Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth
Tracy Eiler, Andrea Austin
Must Read?
www.amazon.com
Analytics at Work: Smarter Decisions, Better Results
Analytics at Work: Smarter Decisions, Better Results
Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Must Read?
www.amazon.com
Before the Brand: Creating the Unique DNA of an Enduring Brand Identity
Alycia Perry, David Wisnom III
Must Read?
www.amazon.com
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom
Must Read?
www.amazon.com
Call to Action
Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
Must Read?
www.amazon.com
Confessions of an Advertising Man
David Ogilvy
Must Read?
www.amazon.com
Contagious: Why Things Catch On
Jonah Berger
Must Read?
www.amazon.com
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Joe Pulizzi
Must Read?
www.amazon.com
Content Strategy for the Web
Kristina Halvorson, Melissa Rach
Must Read?
www.amazon.com
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce
Jackie Huba, Ben McConnell
Must Read?
www.amazon.com
Difference: The one-page method for reimagining your business and reinventing your marketing
Bernadette Jiwa
Must Read?
www.amazon.com
Different: Escaping the Competitive Herd
Youngme Moon
Must Read?
www.amazon.com
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Steve Krug
Must Read?
www.amazon.com
DotCom Secrets: The Underground Playbook for Growing Your Company Online
Russell Brunson
Must Read?
www.amazon.com
Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
Carlos Hidalgo
Must Read?
www.amazon.com
Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide
John Jantsch
Must Read?
www.amazon.com
Enchantment: The Art of Changing Hearts, Minds, and Actions
Guy Kawasaki
Must Read?
www.amazon.com
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Joe Pulizzi
Must Read?
www.amazon.com
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Ann Handley
Must Read?
www.amazon.com
Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Nick Westergaard
Must Read?
www.amazon.com
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Scott Brinker
Must Read?
www.amazon.com
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
Jenni Romaniuk, Byron Sharp
Must Read?
www.amazon.com
How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
Jeffrey J. Fox
Must Read?
www.amazon.com
How to Make Sense of Any Mess: Information Architecture for Everybody
Abby Covert
Must Read?
www.amazon.com
Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Robert Rose, Joe Pulizzi
Must Read?
www.amazon.com
Marketing High Technology
William H. Davidow
Must Read?
www.amazon.com
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Paul Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Must Read?
www.amazon.com
Non-Obvious
Rohit Bhargava
Must Read?
www.amazon.com
Ogilvy on Advertising
David Ogilvy
Must Read?
www.amazon.com
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Lee Odden
Must Read?
www.amazon.com
Permission Marketing: Turning Strangers into Friends and Friends into Customers
Seth Godin
Must Read?
www.amazon.com
Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success
Tim Williams
Must Read?
www.amazon.com
Principles of Marketing
Philip Kotler, Gary Armstrong
Must Read?
www.amazon.com
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
John E. Doerr, Mike Schultz, Lee Frederiksen
Must Read?
www.amazon.com
Purple Cow, New Edition: Transform Your Business by Being Remarkable
Seth Godin
Must Read?
www.amazon.com
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Guy Kawasaki
Must Read?
www.amazon.com
Resonate: Present Visual Stories that Transform Audiences
Nancy Duarte
Must Read?
www.amazon.com
Social Media Marketing: An Hour a Day
Dave Evans
Must Read?
www.amazon.com
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
Anne Janzer
Must Read?
www.amazon.com
Ten Key Customer Insights: Unlocking the Mind of the Market
Robert Schieffer
Must Read?
www.amazon.com
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know
Robert Solomon
Must Read?
www.amazon.com
The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Mark W. Schaefer
Must Read?
www.amazon.com
The Language of Content Strategy
Scott Abel, Rahel Anne Bailie
Must Read?
www.amazon.com
The Link Building Book
Paddy Moogan
Must Read?
www.goodreads.com
The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere
J. Michael Gospe Jr.
Must Read?
www.amazon.com
The Marketing Performance Blueprint
Paul Roetzer
Must Read?
www.amazon.com
The Marketplace of Attention: How Audiences Take Shape in a Digital Age
James G. Webster
Must Read?
www.amazon.com
The New Community Rules: Marketing on the Social Web
Tamar Weinberg
Must Read?
www.amazon.com
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David Meerman Scott
Must Read?
www.amazon.com
The Social Media Marketing Book
Dan Zarrella
Must Read?
www.amazon.com
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Chris Brogan, Julien Smith
Must Read?
www.amazon.com
Truth, Lies, and Advertising: The Art of Account Planning
Jon Steel
Must Read?
www.amazon.com
Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
Perry Marshall, Bryan Todd
Must Read?
www.amazon.com
Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking
Eric Ward, Garrett French
Must Read?
www.amazon.com
Unleash Possible: A Marketing Playbook That Drives B2B Sales
Samantha Stone
Must Read?
www.amazon.com
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You
Seth Godin
Must Read?
www.amazon.com
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Chris Goward
Must Read?
www.amazon.com
100 Things Every Designer Needs to Know About People
Susan M Weinschenk
Must Read?
www.amazon.com
10x Marketing Formula: Your Blueprint for Creating 'Competition-Free Content' That Stands Out and Gets Results
Garrett Moon
Must Read?
www.amazon.com
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Perry Marshall
Must Read?
www.amazon.com
Advanced Web Metrics with Google Analytics
Brian Clifton
Must Read?
www.amazon.com
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Joseph Sugarman
Must Read?
www.amazon.com
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Bryan Eisenberg, Jeffrey Eisenberg
Must Read?
www.amazon.com
Web Analytics: An Hour a Day
Avinash Kaushik
Must Read?
www.amazon.com
Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11
Jason A. Miller
Must Read?
www.amazon.com
Zag: The Number One Strategy of High-Performance Brands
Marty Neumeier
Must Read?
www.amazon.com
Lean Analytics: Use Data to Build a Better Startup Faster
Alistair Croll, Benjamin Yoskovitz
Must Read?
www.amazon.com
‣
Operations
Brave New Work: Are You Ready to Reinvent Your Organization?
Aaron Dignan
Must Read?
www.amazon.com
Good to Great: Why Some Companies Make the Leap and Others Don't
Jim Collins
Must Read?
www.amazon.com
Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage in Human Consciousness
Frederic Laloux
Must Read?
www.amazon.com
Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
Verne Harnish
Must Read?
www.amazon.com
The Great CEO Within: The Tactical Guide to Company Building
Matt Mochary
Must Read?
www.amazon.com
Thinking in Systems
Donella H. Meadows
Must Read?
www.amazon.com
The Art of Action: How Leaders Close the Gaps between Plans, Actions, and Results
Stephen Bungay
Must Read?
www.amazon.com
Team of Teams: New Rules of Engagement for a Complex World
General Stanley McChrystal, Tantum Collins, David Silverman, Chris Fussell
Must Read?
www.amazon.com
3HAG WAY: The Strategic Execution System that ensures your strategy is not a Wild-Ass-Guess!
3HAG WAY: The Strategic Execution System that ensures your strategy is not a Wild-Ass-Guess!
Shannon Byrne Susko
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Organizational Culture & Leadership
Edgar H. Schein
Must Read?
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The Metronome Effect: The Journey To Predictable Profit
The Metronome Effect: The Journey To Predictable Profit
Shannon Byrne Susko
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The Score Takes Care of Itself: My Philosophy of Leadership
Bill Walsh, Steve Jamison
Must Read?
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Turn the Ship Around!: A True Story of Turning Followers into Leaders
Turn the Ship Around!: A True Story of Turning Followers into Leaders
L. David Marquet
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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Ben Horowitz
Must Read?
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Traction: Get a Grip on Your Business
Gino Wickman
Must Read?
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The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer
Jeffrey K. Liker
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How to be a Chief Operating Officer: 16 Disciplines for Success
Jennifer Geary
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The Advantage: Why Organizational Health Trumps Everything Else In Business
Patrick Lencioni
Must Read?
Out of the Crisis
Out of the Crisis
W. Edwards Deming
Must Read?
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Managing The Professional Service Firm
David Maister
Must Read?
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
Must Read?
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Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
Dave Gray, Sunni Brown, James Macanufo
Must Read?
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Lean Analytics: Use Data to Build a Better Startup Faster
Alistair Croll, Benjamin Yoskovitz
Must Read?
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The Google Way: How One Company is Revolutionizing Management As We Know It
Bernard Girard
Must Read?
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Designing Organizations: Strategy, Structure, and Process at the Business Unit and Enterprise Levels
Jay R. Galbraith
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Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Colin Bryar, Bill Carr
Must Read?
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Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
John Doerr
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Scaling Up Excellence: Getting to More Without Settling for Less
Robert I. Sutton, Huggy Rao
Must Read?
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Slack: Getting Past Burnout, Busywork, and the Myth of Total Efficiency
Slack: Getting Past Burnout, Busywork, and the Myth of Total Efficiency
Tom DeMarco
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The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
Chris McChesney, Sean Covey, Jim Huling
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The Checklist Manifesto: How to Get Things Right
Atul Gawande
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Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
Gino Wickman, Mark C. Winters
Must Read?
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SYSTEMology: Create time, reduce errors and scale your profits with proven business systems
David Jenyns
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Do Better Work: Finding clarity, camaraderie, and progress in work and life
Max Yoder
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Process!: How Discipline and Consistency Will Set You and Your Business Free
Mike Paton, Lisa González
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Making Work Visible: Exposing Time Theft to Optimize Work & Flow
Dominica DeGrandis
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Team Topologies
Matthew Skelton; Manuel Pais
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The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You
Chris Ronzio
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The Goal: A Process of Ongoing Improvement
Eliyahu M. Goldratt, Jeff Cox
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The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation
Ikujiro Nonaka, Hirotaka Takeuchi
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How Work Gets Done: Business Process Management, Basics and Beyond
Artie Mahal
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The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
Paul Roetzer
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Work the System: The Simple Mechanics of Making More and Working Less
Sam Carpenter
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Learning to See: Value Stream Mapping to Add Value and Eliminate MUDA
Mike Rother, John Shook
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2 Second Lean (How to Grow People and Build a Fun Lean Culture at Work & at Home, 3rd Edition)
Paul A. Akers
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The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People
Gary Chapman, Paul White
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702010 towards 100% Performance
Jos Arets, Charles Jennings, Vivian Heijnen
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Critical Knowledge Transfer: Tools for Managing Your Company's Deep Smarts
Dorothy Leonard-Barton
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Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results
Mike Rother
Must Read?
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‣
People & Culture
Brave New Work: Are You Ready to Reinvent Your Organization?
Aaron Dignan
Must Read?
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Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage in Human Consciousness
Frederic Laloux
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Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors
Patrick Lencioni
Must Read?
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The Score Takes Care of Itself: My Philosophy of Leadership
Bill Walsh, Steve Jamison
Must Read?
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Eleven Rings: The Soul of Success
Phil Jackson, Hugh Delehanty
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The Advantage: Why Organizational Health Trumps Everything Else In Business
Patrick Lencioni
Must Read?
HBR Guide to Delivering Effective Feedback
Harvard Business Review
Must Read?
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Changing on the Job: Developing Leaders for a Complex World
Jennifer Garvey Berger
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Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization
Robert Kegan, Lisa Laskow Lahey
Must Read?
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The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
W. Timothy Gallwey
Must Read?
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The Inner Game of Work: Focus, Learning, Pleasure, and Mobility in the Workplace
The Inner Game of Work: Focus, Learning, Pleasure, and Mobility in the Workplace
W. Timothy Gallwey
Must Read?
www.amazon.com
The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation
Ikujiro Nonaka, Hirotaka Takeuchi
Must Read?
www.amazon.com
The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People
Gary Chapman, Paul White
Must Read?
www.amazon.com
702010 towards 100% Performance
Jos Arets, Charles Jennings, Vivian Heijnen
Must Read?
www.amazon.com
Critical Knowledge Transfer: Tools for Managing Your Company's Deep Smarts
Dorothy Leonard-Barton
Must Read?
www.amazon.com
Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results
Mike Rother
Must Read?
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Organizational Culture and Leadership
Edgar H. Schein
Must Read?
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An Everyone Culture: Becoming a Deliberately Developmental Organization
An Everyone Culture: Becoming a Deliberately Developmental Organization
Robert Kegan, Lisa Laskow Lahey
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Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation
Neel Doshi, Lindsay McGregor
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The Fifth Discipline: The Art & Practice of The Learning Organization
Peter M. Senge
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Next Generation Performance Management: The Triumph of Science Over Myth and Superstition
Alan L. Colquitt
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Topgrading (How To Hire, Coach and Keep A Players)
Brad Smart, Geoff Smart
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Who
Who
Geoff Smart, Randy Street
Must Read?
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The Firm: The Story of McKinsey and Its Secret Influence on American Business
The Firm: The Story of McKinsey and Its Secret Influence on American Business
Duff McDonald
Must Read?
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Bet on Talent: How to Create a Remarkable Culture That Wins the Hearts of Customers
Bet on Talent: How to Create a Remarkable Culture That Wins the Hearts of Customers
Dee Ann Turner
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Creativity, Inc.
Ed Catmull & Amy Wallace
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Learn or Die: Using Science to Build a Leading-Edge Learning Organization
Edward Hess
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Organisational Aesthetics: Developing beautiful organisations
Steven de Groot
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Powerful: Building a Culture of Freedom and Responsibility
Patty McCord
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Rework
Jason Fried, David Heinemeier Hansson
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The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace
Ron Friedman
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The Culture Engine: A Framework for Driving Results, Inspiring Your Employees, and Transforming Your Workplace
S. Chris Edmonds
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The Dream Manager
Matthew Kelly
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What You Do Is Who You Are: How to Create Your Business Culture
Ben Horowitz
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People Strategy
Jack Altman
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Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead
Laszlo Bock
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Employee Development on a Shoestring
Halelly Azulay
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It Doesn't Have to Be Crazy at Work
Jason Fried, David Heinemeier Hansson
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Talent Wins: The New Playbook for Putting People First
Ram Charan, Dominic Barton, Dennis Carey
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The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth
Amy C. Edmondson
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The Six Disciplines of Breakthrough Learning: How to Turn Training and Development into Business Results
Roy V.H. Pollock, Andy Jefferson, Calhoun W. Wick
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The Talent Code: Greatness Isn't Born. It's Grown. Here's How.
Daniel Coyle
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Redefining HR: Transforming People Teams to Drive Business Performance
Lars Schmidt
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10X Culture: The 4-hour meeting week and 25 other secrets from innovative, fast-moving teams
Rob Lennon, Darren Chait
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‣
Product
How to Castrate a Bull
How to Castrate a Bull
Dave Hitz
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Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel, Blake Masters
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Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
Dave Gray, Sunni Brown, James Macanufo
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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
Steve Krug
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Value Proposition Design: How to Create Products and Services Customers Want
Alexander Osterwalder, Yves Pigneur, Gregory Barnarda, Alan Smith
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Analytics at Work: Smarter Decisions, Better Results
Analytics at Work: Smarter Decisions, Better Results
Thomas H. Davenport, Jeanne G. Harris, Robert Morison
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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Steve Krug
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Lean Analytics: Use Data to Build a Better Startup Faster
Alistair Croll, Benjamin Yoskovitz
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The Four Steps to the Epiphany
The Four Steps to the Epiphany
Steve Blank
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Lean Customer Development: Building Products Your Customers Will Buy
Lean Customer Development: Building Products Your Customers Will Buy
Cindy Alvarez
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Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty
Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty
C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors
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Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
Roman Pichler
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When Coffee and Kale Compete: Become great at making products people will buy
When Coffee and Kale Compete: Become great at making products people will buy
Alan Klement
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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Jake Knapp, John Zeratsky, Braden Kowitz
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An Introduction to Service Design: Designing the Invisible
An Introduction to Service Design: Designing the Invisible
Lara Penin
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Levers: The Framework for Building Repeatability into Your Business
Amos Schwartzfarb, Trevor Boehm
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Lateral Thinking: Creativity Step by Step
Edward De Bono
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Rapid Problem Solving with Post-It Notes
David Straker
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Steal Like an Artist: 10 Things Nobody Told You About Being Creative
Austin Kleon
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The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures
Dan Roam
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter
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UX Strategy: How to Devise Innovative Digital Products that People Want
Jaime Levy
Must Read?
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‣
Productivity
The Inner Game of Work: Focus, Learning, Pleasure, and Mobility in the Workplace
The Inner Game of Work: Focus, Learning, Pleasure, and Mobility in the Workplace
W. Timothy Gallwey
Must Read?
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The Power of Full Engagement
Jim Loehr, Tony Schwartz
Must Read?
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Deep Work: Rules for Focused Success in a Distracted World
Deep Work: Rules for Focused Success in a Distracted World
Cal Newport
Must Read?
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Essentialism: The Disciplined Pursuit of Less
Greg McKeown
Must Read?
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Getting Things Done: The Art of Stress-Free Productivity
David Allen
Must Read?
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How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking
How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking
Sönke Ahrens
Must Read?
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The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
Steven Pressfield
Must Read?
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Daily Rituals: How Artists Work
Mason Currey
Must Read?
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A Whack on the Side of the Head: How You Can Be More Creative
Roger von Oech
Must Read?
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Anything You Want
Derek Sivers
Must Read?
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Atomic Habits
James Clear
Must Read?
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Big Book of Brainstorming Games: Quick, Effective Activities that Encourage Out-of-the-Box Thinking, Improve Collaboration, and Spark Great Ideas!
Mary Scannell, Mike Mulvihill
Must Read?
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How to Fail at Almost Everything and Still Win Big
Scott Adams
Must Read?
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How to Get Ideas
Jack Foster
Must Read?
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Managing Oneself
Peter F. Drucker
Must Read?
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Relentless: From Good to Great to Unstoppable
Tim Grover
Must Read?
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Strengths Finder 2.0
Gallup
Must Read?
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The 4-Hour Work Week
Tim Ferriss
Must Read?
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The Art of Learning: An Inner Journey to Optimal Performance
Josh Waitzkin
Must Read?
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The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
Reid Hoffman, Ben Casnocha
Must Read?
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Thinkertoys: A Handbook of Creative-Thinking Techniques
Michael Michalko
Must Read?
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Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Tim Ferriss
Must Read?
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Turning Pro: Tap Your Inner Power and Create Your Life's Work
Turning Pro: Tap Your Inner Power and Create Your Life's Work
Steven Pressfield
Must Read?
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‣
Sales
Presentation Zen: Simple Ideas on Presentation Design and Delivery
Garr Reynolds
Must Read?
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Triggers
Joseph Sugarman
Must Read?
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Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth
Tracy Eiler, Andrea Austin
Must Read?
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Resonate: Present Visual Stories that Transform Audiences
Nancy Duarte
Must Read?
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Perry Marshall
Must Read?
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From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue
Aaron Ross, Jason Lemkin
Must Read?
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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
Reed K. Holden, Mark R. Burton
Must Read?
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Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
Reed K. Holden
Must Read?
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Never Eat Alone
Keith Ferrazzi
Must Read?
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Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Aaron Ross, Marylou Tyler
Must Read?
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The Art of the Pitch: Persuasion and Presentation Skills that Win Business
Peter Coughter
Must Read?
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The Greatest Salesman in the World
Og Mandino
Must Read?
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The Sales Bible
Jeffrey Gitomer
Must Read?
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‣
Strategy
Strategy and the Fat Smoker: Doing What's Obvious But Not Easy
David H. Maister
Must Read?
www.amazon.com
The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
John Zagula
Must Read?
www.amazon.com
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
Jenni Romaniuk, Byron Sharp
Must Read?
www.amazon.com
The Google Way: How One Company is Revolutionizing Management As We Know It
Bernard Girard
Must Read?
www.amazon.com
Rework
Jason Fried, David Heinemeier Hansson
Must Read?
www.amazon.com
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
W. Chan Kim, Renee Mauborgne
Must Read?
www.amazon.com
Build, Borrow, or Buy: Solving the Growth Dilemma
Laurence Capron, Will Mitchell
Must Read?
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Certain to Win: The Strategy of John Boyd, Applied to Business
Chet Richards
Must Read?
www.amazon.com
Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
Rita Gunther McGrath, Ian C. MacMillan
Must Read?
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Good Strategy Bad Strategy: The Difference and Why It Matters
Richard Rumelt
Must Read?
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Playing to Win: How Strategy Really Works
A.G. Lafley, Roger L. Martin
Must Read?
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Profit from the Core: A Return to Growth in Turbulent Times
Chris Zook, James Allen
Must Read?
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The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise
Mehrdad Baghai, Steve Coley, David White
Must Read?
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B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth
Sean Geehan
Must Read?
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Creating a Business Plan
Harvard Business Press
Must Read?
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Delivering Profitable Value : A Revolutionary Framework to Accelerate Growth, Generate Wealth, and Rediscover the Heart of Business
Michael J. Lanning
Must Read?
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Driving Growth Through Innovation
Robert B. Tucker
Must Read?
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Edge Strategy: A New Mindset for Profitable Growth
Alan Lewis, Dan McKone
Must Read?
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The Art of War
Sun Tzu
Must Read?
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The Strategist: Be the Leader Your Business Needs
Cynthia A. Montgomery
Must Read?
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Turning the Flywheel: A Monograph to Accompany Good to Great
Jim Collins
Must Read?
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What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation
Gary Hamel
Must Read?
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‣
Finance
Levers: The Framework for Building Repeatability into Your Business
Amos Schwartzfarb, Trevor Boehm
Must Read?
www.amazon.com
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
Mike Michalowicz
Must Read?
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Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential
Greg Crabtree, Beverly Blair Harzog
Must Read?
www.amazon.com
Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers
Karen Berman, Joe Knight, John Case
Must Read?
www.amazon.com
Financial Management of a Marketing Firm
Financial Management of a Marketing Firm
David C. Baker
Must Read?
www.davidcbaker.com
How to Read a Financial Report: Wringing Vital Signs Out of the Numbers
John A. Tracy, Tage C. Tracy
Must Read?
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Simple Numbers 2.0
Greg Crabtree
Must Read?
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