Ry McDonald
Books That Have Shaped My Work
📚

Books That Have Shaped My Work

A list of business and business-adjacent books that have shaped my business career. Some titles defy simple categorization, but I’ve attempted to categorize based on the purpose the book served best for me. If the "Must Read?" box is checked, the book has my highest recommendation.
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Leading Orgs
The Effective Executive: The Definitive Guide to Getting the Right Things Done
The Effective Executive: The Definitive Guide to Getting the Right Things Done

Peter F. Drucker

Must Read?
www.amazon.com
Brave New Work: Are You Ready to Reinvent Your Organization?
Brave New Work: Are You Ready to Reinvent Your Organization?

Aaron Dignan

Must Read?
www.amazon.com
CEO Tools 2.0: A System to Think, Manage, and Lead Like a CEO
CEO Tools 2.0: A System to Think, Manage, and Lead Like a CEO

Jim Canfield, Kraig Kramers

Must Read?
www.amazon.com
Conflict without Casualties: A Field Guide for Leading with Compassionate AccountabilityConflict without Casualties: A Field Guide for Leading with Compassionate Accountability
Conflict without Casualties: A Field Guide for Leading with Compassionate Accountability

Nate Regier

Must Read?
www.amazon.com
Dialogue: The Art Of Thinking TogetherDialogue: The Art Of Thinking Together
Dialogue: The Art Of Thinking Together

William Isaacs

Must Read?
www.amazon.com
Built to Sell: Creating a Business That Can Thrive Without You
Built to Sell: Creating a Business That Can Thrive Without You

John Warrillow

Must Read?
www.amazon.com
Good to Great: Why Some Companies Make the Leap and Others Don't
Good to Great: Why Some Companies Make the Leap and Others Don't

Jim Collins

Must Read?
www.amazon.com
Leading ChangeLeading Change
Leading Change

John P. Kotter

Must Read?
www.amazon.com
Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships
Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships

Marshall B. Rosenberg

Must Read?
www.amazon.com
Principles: Life and Work
Principles: Life and Work

Ray Dalio

Must Read?
www.amazon.com
Reboot: Leadership and the Art of Growing UpReboot: Leadership and the Art of Growing Up
Reboot: Leadership and the Art of Growing Up

Jerry Colonna

Must Read?
www.amazon.com
Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage in Human Consciousness
Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage in Human Consciousness

Frederic Laloux

Must Read?
www.amazon.com
Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Verne Harnish

Must Read?
www.amazon.com
Senior Leadership Teams
Senior Leadership Teams

Ruth Wageman, Debra A. Nunes, James A. Burruss, J. Richard Hackman

Must Read?
www.amazon.com
Startup CEO: A Field Guide to Scaling Up Your Business
Startup CEO: A Field Guide to Scaling Up Your Business

Matt Blumberg

Must Read?
www.amazon.com
The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success
The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success

Jim Dethmer, Diana Chapman, Kaley Warner Klemp

Must Read?
www.amazon.com
The Five Dysfunctions of a Team: A Leadership Fable
The Five Dysfunctions of a Team: A Leadership Fable

Patrick Lencioni

Must Read?
www.amazon.com
The Great CEO Within: The Tactical Guide to Company Building
The Great CEO Within: The Tactical Guide to Company Building

Matt Mochary

Must Read?
www.amazon.com
The Leader's Handbook: Making Things Happen, Getting Things Done
The Leader's Handbook: Making Things Happen, Getting Things Done

Peter R. Scholtes

Must Read?
www.amazon.com
The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations
The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations

James M. Kouzes, Barry Z. Posner

Must Read?
www.amazon.com
Thinking in Systems
Thinking in Systems

Donella H. Meadows

Must Read?
www.amazon.com
The Art of Action: How Leaders Close the Gaps between Plans, Actions, and Results
The Art of Action: How Leaders Close the Gaps between Plans, Actions, and Results

Stephen Bungay

Must Read?
www.amazon.com
Team of Teams: New Rules of Engagement for a Complex World
Team of Teams: New Rules of Engagement for a Complex World

General Stanley McChrystal, Tantum Collins, David Silverman, Chris Fussell

Must Read?
www.amazon.com
3HAG WAY: The Strategic Execution System that ensures your strategy is not a Wild-Ass-Guess!3HAG WAY: The Strategic Execution System that ensures your strategy is not a Wild-Ass-Guess!
3HAG WAY: The Strategic Execution System that ensures your strategy is not a Wild-Ass-Guess!

Shannon Byrne Susko

Must Read?
www.amazon.com
The Road Less Stupid
The Road Less Stupid

Keith J. Cunningham

Must Read?
www.amazon.com
Organizational Culture & Leadership
Organizational Culture & Leadership

Edgar H. Schein

Must Read?
www.amazon.com
Creating a Lean Culture
Creating a Lean Culture

David Mann

Must Read?
www.amazon.com
The Self-Managing Company
The Self-Managing Company

Dan Sullivan

Must Read?
www.amazon.com
How to Castrate a BullHow to Castrate a Bull
How to Castrate a Bull

Dave Hitz

Must Read?
www.amazon.com
Leaders Eat Last: Why Some Teams Pull Together and Others Don't
Leaders Eat Last: Why Some Teams Pull Together and Others Don't

Simon Sinek

Must Read?
www.amazon.com
Lost and Founder: A Painfully Honest Field Guide to the Startup World
Lost and Founder: A Painfully Honest Field Guide to the Startup World

Rand Fishkin

Must Read?
www.amazon.com
Managing Transitions: Making the Most of Change
Managing Transitions: Making the Most of Change

William Bridges

Must Read?
www.amazon.com
On Power
On Power

Robert A. Caro

Must Read?
www.amazon.com
Predictable Success: Getting Your Organization on the Growth Track--and Keeping It There
Predictable Success: Getting Your Organization on the Growth Track--and Keeping It There

Les McKeown

Must Read?
www.amazon.com
Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors
Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors

Patrick Lencioni

Must Read?
www.amazon.com
Simple Rules: How to Thrive in a Complex World
Simple Rules: How to Thrive in a Complex World

Donald Sull, Kathleen M. Eisenhardt

Must Read?
www.amazon.com
The CEO Next Door: The 4 Behaviors that Transform Ordinary People into World-Class Leaders
The CEO Next Door: The 4 Behaviors that Transform Ordinary People into World-Class Leaders

Elena L. Botelho, Kim R. Powell, Tahl Raz

Must Read?
www.amazon.com
The CEO Test: Master the Challenges That Make or Break All Leaders
The CEO Test: Master the Challenges That Make or Break All Leaders

Adam Bryant, Kevin Sharer

Must Read?
www.amazon.com
The Five Temptations of a CEO
The Five Temptations of a CEO

Patrick Lencioni

Must Read?
www.amazon.com
The Four Obsessions of an Extraordinary Executive: A Leadership Fable
The Four Obsessions of an Extraordinary Executive: A Leadership Fable

Patrick Lencioni

Must Read?
www.amazon.com
The Halo Effect: . . . and the Eight Other Business Delusions That Deceive Managers
The Halo Effect: . . . and the Eight Other Business Delusions That Deceive Managers

Phil Rosenzweig

Must Read?
www.amazon.com
The Metronome Effect: The Journey To Predictable ProfitThe Metronome Effect: The Journey To Predictable Profit
The Metronome Effect: The Journey To Predictable Profit

Shannon Byrne Susko

Must Read?
www.amazon.com
The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies
The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies

Larry Weber

Must Read?
www.amazon.com
The Responsibility Process: Unlocking Your Natural Ability to Live and Lead with PowerThe Responsibility Process: Unlocking Your Natural Ability to Live and Lead with Power
The Responsibility Process: Unlocking Your Natural Ability to Live and Lead with Power

Christopher Avery

Must Read?
www.amazon.com
The Score Takes Care of Itself: My Philosophy of Leadership
The Score Takes Care of Itself: My Philosophy of Leadership

Bill Walsh, Steve Jamison

Must Read?
www.amazon.com
The Wisdom of Teams: Creating the High-Performance OrganizationThe Wisdom of Teams: Creating the High-Performance Organization
The Wisdom of Teams: Creating the High-Performance Organization

Jon R. Katzenbach, Douglas K. Smith

Must Read?
www.amazon.com
TouchPoints: Creating Powerful Leadership Connections in the Smallest of Moments
TouchPoints: Creating Powerful Leadership Connections in the Smallest of Moments

Douglas Conant, Mette Norgaard

Must Read?
www.amazon.com
Turn the Ship Around!: A True Story of Turning Followers into LeadersTurn the Ship Around!: A True Story of Turning Followers into Leaders
Turn the Ship Around!: A True Story of Turning Followers into Leaders

L. David Marquet

Must Read?
www.amazon.com
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

Patrick Lencioni

Must Read?
www.amazon.com
Extreme Ownership: How U.S. Navy SEALs Lead and Win
Extreme Ownership: How U.S. Navy SEALs Lead and Win

Jocko Willink, Leif Babin

Must Read?
www.amazon.com
Eleven Rings: The Soul of Success
Eleven Rings: The Soul of Success

Phil Jackson, Hugh Delehanty

Must Read?
www.amazon.com
Double Double: How to Double Your Revenue and Profit in 3 Years or LessDouble Double: How to Double Your Revenue and Profit in 3 Years or Less
Double Double: How to Double Your Revenue and Profit in 3 Years or Less

Cameron Herold

Must Read?
www.amazon.com
Do More Faster: Techstars Lessons to Accelerate Your Startup
Do More Faster: Techstars Lessons to Accelerate Your Startup

Brad Feld, David B. Cohen

Must Read?
www.amazon.com
ADKAR: A Model for Change in Business, Government and our Community
ADKAR: A Model for Change in Business, Government and our Community

Jeffrey M. Hiatt

Must Read?
www.amazon.com
A CEO Only Does Three Things: Finding Your Focus in the C-SuiteA CEO Only Does Three Things: Finding Your Focus in the C-Suite
A CEO Only Does Three Things: Finding Your Focus in the C-Suite

Trey Taylor

Must Read?
www.amazon.com
Cynefin - Weaving Sense-Making into the Fabric of Our World
Cynefin - Weaving Sense-Making into the Fabric of Our World

Dave Snowden

Must Read?
www.amazon.com
Zero to One: Notes on Startups, or How to Build the Future
Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel, Blake Masters

Must Read?
www.amazon.com
Designing Organizations: Strategy, Structure, and Process at the Business Unit and Enterprise Levels 3rd Edition
Designing Organizations: Strategy, Structure, and Process at the Business Unit and Enterprise Levels 3rd Edition

Jay R. Galbraith

Must Read?
www.amazon.com
The Ultimate Blueprint for an Insanely Successful Business
The Ultimate Blueprint for an Insanely Successful Business

Keith J. Cunningham

Must Read?
www.amazon.com
Leadership and Self-Deception: Getting Out of the Box
Leadership and Self-Deception: Getting Out of the Box

The Arbinger Institute

Must Read?
www.amazon.com
The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life
The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life

Steve Zaffron, Dave Logan

Must Read?
www.amazon.com
Execution: The Discipline of Getting Things Done
Execution: The Discipline of Getting Things Done

Larry Bossidy, Ram Charan

Must Read?
www.amazon.com
The Chief Executive Operating System
The Chief Executive Operating System

Joel Trammell, Sherif Sakr

Must Read?
www.amazon.com
Lean Turnaround
Lean Turnaround

Art Byrne

Must Read?
www.amazon.com
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Ben Horowitz

Must Read?
www.amazon.com
Traction: Get a Grip on Your Business
Traction: Get a Grip on Your Business

Gino Wickman

Must Read?
www.amazon.com
The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer
The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer

Jeffrey K. Liker

Must Read?
www.amazon.com
How to be a Chief Operating Officer: 16 Disciplines for Success
How to be a Chief Operating Officer: 16 Disciplines for Success

Jennifer Geary

Must Read?
www.amazon.com
The Advantage: Why Organizational Health Trumps Everything Else In Business
The Advantage: Why Organizational Health Trumps Everything Else In Business

Patrick Lencioni

Must Read?
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Managing People
The Definitive Book of Body Language: The Hidden Meaning Behind People's Gestures and Expressions
The Definitive Book of Body Language: The Hidden Meaning Behind People's Gestures and Expressions

Barbara Pease, Allan Pease

Must Read?
www.amazon.com
The Inner Game of Work: Focus, Learning, Pleasure, and Mobility in the WorkplaceThe Inner Game of Work: Focus, Learning, Pleasure, and Mobility in the Workplace
The Inner Game of Work: Focus, Learning, Pleasure, and Mobility in the Workplace

W. Timothy Gallwey

Must Read?
www.amazon.com
The Effective Executive: The Definitive Guide to Getting the Right Things Done
The Effective Executive: The Definitive Guide to Getting the Right Things Done

Peter F. Drucker

Must Read?
www.amazon.com
Conflict without Casualties: A Field Guide for Leading with Compassionate AccountabilityConflict without Casualties: A Field Guide for Leading with Compassionate Accountability
Conflict without Casualties: A Field Guide for Leading with Compassionate Accountability

Nate Regier

Must Read?
www.amazon.com
Dialogue: The Art Of Thinking TogetherDialogue: The Art Of Thinking Together
Dialogue: The Art Of Thinking Together

William Isaacs

Must Read?
www.amazon.com
Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships
Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships

Marshall B. Rosenberg

Must Read?
www.amazon.com
The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success
The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success

Jim Dethmer, Diana Chapman, Kaley Warner Klemp

Must Read?
www.amazon.com
Managing Transitions: Making the Most of Change
Managing Transitions: Making the Most of Change

William Bridges

Must Read?
www.amazon.com
The Responsibility Process: Unlocking Your Natural Ability to Live and Lead with PowerThe Responsibility Process: Unlocking Your Natural Ability to Live and Lead with Power
The Responsibility Process: Unlocking Your Natural Ability to Live and Lead with Power

Christopher Avery

Must Read?
www.amazon.com
ADKAR: A Model for Change in Business, Government and our Community
ADKAR: A Model for Change in Business, Government and our Community

Jeffrey M. Hiatt

Must Read?
www.amazon.com
Strategy and the Fat Smoker: Doing What's Obvious But Not Easy
Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

David H. Maister

Must Read?
www.amazon.com
Managing for Happiness: Games, Tools, and Practices to Motivate Any Team
Managing for Happiness: Games, Tools, and Practices to Motivate Any Team

Jurgen Appelo

Must Read?
www.amazon.com
Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your HumanityRadical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity
Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity

Kim Scott

Must Read?
www.amazon.com
Co-Active Coaching, Fourth Edition: The proven framework for transformative conversations at work and in life
Co-Active Coaching, Fourth Edition: The proven framework for transformative conversations at work and in life

Karen Kimsey-House, Henry Kimsey-House, Phillip Sandahl, Laura Whitworth

Must Read?
www.amazon.com
Coaching for Performance Fifth Edition: The Principles and Practice of Coaching and LeadershipCoaching for Performance Fifth Edition: The Principles and Practice of Coaching and Leadership
Coaching for Performance Fifth Edition: The Principles and Practice of Coaching and Leadership

John Whitmore

Must Read?
www.amazon.com
Crucial Conversations Tools for Talking When Stakes Are High, Second Edition
Crucial Conversations Tools for Talking When Stakes Are High, Second Edition

Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler

Must Read?
www.amazon.com
High Output Management
High Output Management

Andrew S. Grove

Must Read?
www.amazon.com
The Making of a Manager: What to Do When Everyone Looks to YouThe Making of a Manager: What to Do When Everyone Looks to You
The Making of a Manager: What to Do When Everyone Looks to You

Julie Zhuo

Must Read?
www.amazon.com
The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter
The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter

Michael Watkins

Must Read?
www.amazon.com
Multipliers: How the Best Leaders Make Everyone Smart
Multipliers: How the Best Leaders Make Everyone Smart

Liz Wiseman

Must Read?
www.amazon.com
Out of the CrisisOut of the Crisis
Out of the Crisis

W. Edwards Deming

Must Read?
www.amazon.com
Change or Die: The Three Keys to Change at Work and in Life
Change or Die: The Three Keys to Change at Work and in Life

Alan Deutschman

Must Read?
www.amazon.com
Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time
Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time

Susan Scott

Must Read?
www.amazon.com
Getting Past No
Getting Past No

William Ury

Must Read?
www.amazon.com
Good Boss, Bad Boss: How to Be the Best... and Learn from the Worst
Good Boss, Bad Boss: How to Be the Best... and Learn from the Worst

Robert I. Sutton

Must Read?
www.amazon.com
HBR Guide to Coaching Employees
HBR Guide to Coaching Employees

Harvard Business Review

Must Read?
www.amazon.com
HBR Guide to Delivering Effective Feedback
HBR Guide to Delivering Effective Feedback

Harvard Business Review

Must Read?
www.amazon.com
HBR's 10 Must Reads on Managing People
HBR's 10 Must Reads on Managing People

Harvard Business Review

Must Read?
www.amazon.com
High-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results FastHigh-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results Fast
High-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results Fast

Stefano Mastrogiacomo, Alexander Osterwalder

Must Read?
www.amazon.com
One Minute Mentoring
One Minute Mentoring

Ken Blanchard, Claire Diaz Ortiz

Must Read?
www.amazon.com
Presence: Bringing Your Boldest Self to Your Biggest Challenges
Presence: Bringing Your Boldest Self to Your Biggest Challenges

Amy Cuddy

Must Read?
www.amazon.com
Quiet: The Power of Introverts in a World That Can't Stop Talking
Quiet: The Power of Introverts in a World That Can't Stop Talking

Susan Cain

Must Read?
www.amazon.com
Talking from 9 to 5: Women and Men at Work
Talking from 9 to 5: Women and Men at Work

Deborah Tannen

Must Read?
www.amazon.com
The Big Book of Leadership Games: Quick, Fun Activities to Improve Communication, Increase Productivity, and Bring Out the Best in Employees
The Big Book of Leadership Games: Quick, Fun Activities to Improve Communication, Increase Productivity, and Bring Out the Best in Employees

Vasudha K. Deming

Must Read?
www.amazon.com
The Charisma Myth
The Charisma Myth

Olivia Fox Cabane

Must Read?
www.amazon.com
The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever
The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

Michael Bungay Stanier

Must Read?
www.amazon.com
The Coaching ManualThe Coaching Manual
The Coaching Manual

Julie Starr

Must Read?
www.amazon.com
The Emotional Intelligence Quick Book
The Emotional Intelligence Quick Book

Travis Bradberry, Jean Greaves

Must Read?
www.amazon.com
The New One Minute Manager
The New One Minute Manager

Ken Blanchard, Spencer Johnson

Must Read?
www.amazon.com
The Personal MBA: Master the Art of Business
The Personal MBA: Master the Art of Business

Josh Kaufman

Must Read?
www.amazon.com
Truth in Comedy: The Manual for Improvisation
Truth in Comedy: The Manual for Improvisation

Charna Halpern, Del Close, Kim "Howard" Johnson

Must Read?
www.amazon.com
Unlocking Potential: 7 Coaching Skills That Transform Individuals, Teams, & Organizations
Unlocking Potential: 7 Coaching Skills That Transform Individuals, Teams, & Organizations

Michael K. Simpson

Must Read?
www.amazon.com
The New Leader's 100-Day Action Plan: How to Take Charge, Build Your Team, and Get Immediate Results
The New Leader's 100-Day Action Plan: How to Take Charge, Build Your Team, and Get Immediate Results

George B. Bradt, Jayme A. Check, Jorge E. Pedraza

Must Read?
www.amazon.com
Managing The Professional Service Firm
Managing The Professional Service Firm

David Maister

Must Read?
www.amazon.com
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Michael E. Gerber

Must Read?
www.amazon.com
Changing on the Job: Developing Leaders for a Complex World
Changing on the Job: Developing Leaders for a Complex World

Jennifer Garvey Berger

Must Read?
www.amazon.com
Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization
Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization

Robert Kegan, Lisa Laskow Lahey

Must Read?
www.amazon.com
The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak PerformanceThe Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance

W. Timothy Gallwey

Must Read?
www.amazon.com
‣
Marketing
Presentation Zen: Simple Ideas on Presentation Design and Delivery
Presentation Zen: Simple Ideas on Presentation Design and Delivery

Garr Reynolds

Must Read?
www.amazon.com
Triggers
Triggers

Joseph Sugarman

Must Read?
www.amazon.com
Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth
Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth

Tracy Eiler, Andrea Austin

Must Read?
www.amazon.com
Resonate: Present Visual Stories that Transform Audiences
Resonate: Present Visual Stories that Transform Audiences

Nancy Duarte

Must Read?
www.amazon.com
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Perry Marshall

Must Read?
www.amazon.com
The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market

John Zagula

Must Read?
www.amazon.com
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury BrandsHow Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Jenni Romaniuk, Byron Sharp

Must Read?
www.amazon.com
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers

Dave Gray, Sunni Brown, James Macanufo

Must Read?
www.amazon.com
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Steve Krug

Must Read?
www.amazon.com
Value Proposition Design: How to Create Products and Services Customers Want
Value Proposition Design: How to Create Products and Services Customers Want

Alexander Osterwalder, Yves Pigneur, Gregory Barnarda, Alan Smith

Must Read?
www.amazon.com
Analytics at Work: Smarter Decisions, Better ResultsAnalytics at Work: Smarter Decisions, Better Results
Analytics at Work: Smarter Decisions, Better Results

Thomas H. Davenport, Jeanne G. Harris, Robert Morison

Must Read?
www.amazon.com
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

Steve Krug

Must Read?
www.amazon.com
Invisible Influence: The Hidden Forces that Shape Behavior
Invisible Influence: The Hidden Forces that Shape Behavior

Jonah Berger

Must Read?
www.amazon.com
Lean Analytics: Use Data to Build a Better Startup Faster
Lean Analytics: Use Data to Build a Better Startup Faster

Alistair Croll, Benjamin Yoskovitz

Must Read?
www.amazon.com
Advanced Google AdWords
Advanced Google AdWords

Brad Geddes

Must Read?
www.amazon.com
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind

Al Ries, Jack Trout

Must Read?
www.amazon.com
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Sean Ellis, Morgan Brown

Must Read?
www.amazon.com
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Tim Ash, Maura Ginty, Rich Page

Must Read?
www.amazon.com
Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath

Must Read?
www.amazon.com
Marketing 4.0: Moving from Traditional to Digital
Marketing 4.0: Moving from Traditional to Digital

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Must Read?
www.amazon.com
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

April Dunford

Must Read?
www.amazon.com
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert B. Cialdini

Must Read?
www.amazon.com
Scientific Advertising
Scientific Advertising

Claude C. Hopkins

Must Read?
www.amazon.com
Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Must Read?
www.amazon.com
The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-Class Brand
The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-Class Brand

Al Ries, Laura Ries

Must Read?
www.amazon.com
The Boron Letters
The Boron Letters

Gary C. Halbert, Bond Halbert

Must Read?
www.amazon.com
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Marty Neumeier

Must Read?
www.amazon.com
Before the Brand: Creating the Unique DNA of an Enduring Brand Identity
Before the Brand: Creating the Unique DNA of an Enduring Brand Identity

Alycia Perry, David Wisnom III

Must Read?
www.amazon.com
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom

Must Read?
www.amazon.com
Call to Action
Call to Action

Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis

Must Read?
www.amazon.com
Confessions of an Advertising Man
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Roy V.H. Pollock, Andy Jefferson, Calhoun W. Wick

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The Talent Code: Greatness Isn't Born. It's Grown. Here's How.
The Talent Code: Greatness Isn't Born. It's Grown. Here's How.

Daniel Coyle

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Redefining HR: Transforming People Teams to Drive Business Performance
Redefining HR: Transforming People Teams to Drive Business Performance

Lars Schmidt

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10X Culture: The 4-hour meeting week and 25 other secrets from innovative, fast-moving teams
10X Culture: The 4-hour meeting week and 25 other secrets from innovative, fast-moving teams

Rob Lennon, Darren Chait

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Product
How to Castrate a BullHow to Castrate a Bull
How to Castrate a Bull

Dave Hitz

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Zero to One: Notes on Startups, or How to Build the Future
Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel, Blake Masters

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Levers: The Framework for Building Repeatability into Your Business
Levers: The Framework for Building Repeatability into Your Business

Amos Schwartzfarb, Trevor Boehm

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The Four Steps to the EpiphanyThe Four Steps to the Epiphany
The Four Steps to the Epiphany

Steve Blank

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Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers

Dave Gray, Sunni Brown, James Macanufo

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Lean Customer Development: Building Products Your Customers Will BuyLean Customer Development: Building Products Your Customers Will Buy
Lean Customer Development: Building Products Your Customers Will Buy

Cindy Alvarez

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Product Roadmaps Relaunched: How to Set Direction while Embracing UncertaintyProduct Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty
Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors

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Strategize: Product Strategy and Product Roadmap Practices for the Digital AgeStrategize: Product Strategy and Product Roadmap Practices for the Digital Age
Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

Roman Pichler

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When Coffee and Kale Compete: Become great at making products people will buyWhen Coffee and Kale Compete: Become great at making products people will buy
When Coffee and Kale Compete: Become great at making products people will buy

Alan Klement

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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

Jake Knapp, John Zeratsky, Braden Kowitz

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An Introduction to Service Design: Designing the InvisibleAn Introduction to Service Design: Designing the Invisible
An Introduction to Service Design: Designing the Invisible

Lara Penin

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Lateral Thinking: Creativity Step by Step
Lateral Thinking: Creativity Step by Step

Edward De Bono

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Rapid Problem Solving with Post-It Notes
Rapid Problem Solving with Post-It Notes

David Straker

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Steal Like an Artist: 10 Things Nobody Told You About Being Creative
Steal Like an Artist: 10 Things Nobody Told You About Being Creative

Austin Kleon

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The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures
The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures

Dan Roam

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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Robbie Kellman Baxter

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UX Strategy: How to Devise Innovative Digital Products that People Want
UX Strategy: How to Devise Innovative Digital Products that People Want

Jaime Levy

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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Steve Krug

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Value Proposition Design: How to Create Products and Services Customers Want
Value Proposition Design: How to Create Products and Services Customers Want

Alexander Osterwalder, Yves Pigneur, Gregory Barnarda, Alan Smith

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Analytics at Work: Smarter Decisions, Better ResultsAnalytics at Work: Smarter Decisions, Better Results
Analytics at Work: Smarter Decisions, Better Results

Thomas H. Davenport, Jeanne G. Harris, Robert Morison

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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

Steve Krug

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Invisible Influence: The Hidden Forces that Shape Behavior
Invisible Influence: The Hidden Forces that Shape Behavior

Jonah Berger

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Lean Analytics: Use Data to Build a Better Startup Faster
Lean Analytics: Use Data to Build a Better Startup Faster

Alistair Croll, Benjamin Yoskovitz

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‣
Productivity
The Inner Game of Work: Focus, Learning, Pleasure, and Mobility in the WorkplaceThe Inner Game of Work: Focus, Learning, Pleasure, and Mobility in the Workplace
The Inner Game of Work: Focus, Learning, Pleasure, and Mobility in the Workplace

W. Timothy Gallwey

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The Power of Full Engagement
The Power of Full Engagement

Jim Loehr, Tony Schwartz

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Deep Work: Rules for Focused Success in a Distracted WorldDeep Work: Rules for Focused Success in a Distracted World
Deep Work: Rules for Focused Success in a Distracted World

Cal Newport

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Essentialism: The Disciplined Pursuit of Less
Essentialism: The Disciplined Pursuit of Less

Greg McKeown

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Getting Things Done: The Art of Stress-Free Productivity
Getting Things Done: The Art of Stress-Free Productivity

David Allen

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How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and ThinkingHow to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking
How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking

Sönke Ahrens

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The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

Steven Pressfield

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Daily Rituals: How Artists Work
Daily Rituals: How Artists Work

Mason Currey

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A Whack on the Side of the Head: How You Can Be More Creative
A Whack on the Side of the Head: How You Can Be More Creative

Roger von Oech

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Anything You Want
Anything You Want

Derek Sivers

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Atomic Habits
Atomic Habits

James Clear

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Big Book of Brainstorming Games: Quick, Effective Activities that Encourage Out-of-the-Box Thinking, Improve Collaboration, and Spark Great Ideas!
Big Book of Brainstorming Games: Quick, Effective Activities that Encourage Out-of-the-Box Thinking, Improve Collaboration, and Spark Great Ideas!

Mary Scannell, Mike Mulvihill

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How to Fail at Almost Everything and Still Win Big
How to Fail at Almost Everything and Still Win Big

Scott Adams

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How to Get Ideas
How to Get Ideas

Jack Foster

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Managing Oneself
Managing Oneself

Peter F. Drucker

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Relentless: From Good to Great to Unstoppable
Relentless: From Good to Great to Unstoppable

Tim Grover

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Strengths Finder 2.0
Strengths Finder 2.0

Gallup

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The 4-Hour Work Week
The 4-Hour Work Week

Tim Ferriss

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The Art of Learning: An Inner Journey to Optimal Performance
The Art of Learning: An Inner Journey to Optimal Performance

Josh Waitzkin

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The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

Reid Hoffman, Ben Casnocha

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Thinkertoys: A Handbook of Creative-Thinking Techniques
Thinkertoys: A Handbook of Creative-Thinking Techniques

Michael Michalko

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Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

Tim Ferriss

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Turning Pro: Tap Your Inner Power and Create Your Life's WorkTurning Pro: Tap Your Inner Power and Create Your Life's Work
Turning Pro: Tap Your Inner Power and Create Your Life's Work

Steven Pressfield

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‣
Sales
The Definitive Book of Body Language: The Hidden Meaning Behind People's Gestures and Expressions
The Definitive Book of Body Language: The Hidden Meaning Behind People's Gestures and Expressions

Barbara Pease, Allan Pease

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Presentation Zen: Simple Ideas on Presentation Design and Delivery
Presentation Zen: Simple Ideas on Presentation Design and Delivery

Garr Reynolds

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Triggers
Triggers

Joseph Sugarman

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Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth
Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth

Tracy Eiler, Andrea Austin

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Resonate: Present Visual Stories that Transform Audiences
Resonate: Present Visual Stories that Transform Audiences

Nancy Duarte

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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Perry Marshall

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From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue
From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

Aaron Ross, Jason Lemkin

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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

Reed K. Holden, Mark R. Burton

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Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value

Reed K. Holden

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Never Eat Alone
Never Eat Alone

Keith Ferrazzi

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Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

Aaron Ross, Marylou Tyler

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The Art of the Pitch: Persuasion and Presentation Skills that Win Business
The Art of the Pitch: Persuasion and Presentation Skills that Win Business

Peter Coughter

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The Greatest Salesman in the World
The Greatest Salesman in the World

Og Mandino

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The Sales Bible
The Sales Bible

Jeffrey Gitomer

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‣
Strategy
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

W. Chan Kim, Renee Mauborgne

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Build, Borrow, or Buy: Solving the Growth Dilemma
Build, Borrow, or Buy: Solving the Growth Dilemma

Laurence Capron, Will Mitchell

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Certain to Win: The Strategy of John Boyd, Applied to Business
Certain to Win: The Strategy of John Boyd, Applied to Business

Chet Richards

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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize OpportunityDiscovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

Rita Gunther McGrath, Ian C. MacMillan

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Good Strategy Bad Strategy: The Difference and Why It Matters
Good Strategy Bad Strategy: The Difference and Why It Matters

Richard Rumelt

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Playing to Win: How Strategy Really Works
Playing to Win: How Strategy Really Works

A.G. Lafley, Roger L. Martin

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Profit from the Core: A Return to Growth in Turbulent Times
Profit from the Core: A Return to Growth in Turbulent Times

Chris Zook, James Allen

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The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise
The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise

Mehrdad Baghai, Steve Coley, David White

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B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth
B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth

Sean Geehan

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The Google Way: How One Company is Revolutionizing Management As We Know It
The Google Way: How One Company is Revolutionizing Management As We Know It

Bernard Girard

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Creating a Business Plan
Creating a Business Plan

Harvard Business Press

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Delivering Profitable Value : A Revolutionary Framework to Accelerate Growth, Generate Wealth, and Rediscover the Heart of Business
Delivering Profitable Value : A Revolutionary Framework to Accelerate Growth, Generate Wealth, and Rediscover the Heart of Business

Michael J. Lanning

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Driving Growth Through Innovation
Driving Growth Through Innovation

Robert B. Tucker

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Edge Strategy: A New Mindset for Profitable Growth
Edge Strategy: A New Mindset for Profitable Growth

Alan Lewis, Dan McKone

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Strategy and the Fat Smoker: Doing What's Obvious But Not Easy
Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

David H. Maister

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The Art of War
The Art of War

Sun Tzu

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The Strategist: Be the Leader Your Business Needs
The Strategist: Be the Leader Your Business Needs

Cynthia A. Montgomery

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Turning the Flywheel: A Monograph to Accompany Good to Great
Turning the Flywheel: A Monograph to Accompany Good to Great

Jim Collins

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What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation
What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation

Gary Hamel

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Rework
Rework

Jason Fried, David Heinemeier Hansson

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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market

John Zagula

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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury BrandsHow Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Jenni Romaniuk, Byron Sharp

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‣
Finance
Levers: The Framework for Building Repeatability into Your Business
Levers: The Framework for Building Repeatability into Your Business

Amos Schwartzfarb, Trevor Boehm

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Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Mike Michalowicz

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Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential
Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential

Greg Crabtree, Beverly Blair Harzog

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Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers
Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers

Karen Berman, Joe Knight, John Case

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Financial Management of a Marketing FirmFinancial Management of a Marketing Firm
Financial Management of a Marketing Firm

David C. Baker

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How to Read a Financial Report: Wringing Vital Signs Out of the Numbers
How to Read a Financial Report: Wringing Vital Signs Out of the Numbers

John A. Tracy, Tage C. Tracy

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Simple Numbers 2.0
Simple Numbers 2.0

Greg Crabtree

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