Operating Rhythm
Operating Rhythm

Operating Rhythm

This page is a work in progress, part of a multi-year effort to capture and share learnings, frameworks, tools, and processes to run organizations. See Running Organizations for more.

What Is An Operating Rhythm?

Operating Rhythms, also called "Operating Systems," are the frames around which people understand the business will operate throughout the year. Rhythms are the meeting and communication structures that help staff know what to expect, what format it will come in, and when it will happen.

"Rhythm is a way to set expectations within an organization so that your team knows what they need to do to succeed. It’s also a way for the leader to be sure that the strategy, a healthy organization, the human system, and the execution plan is being thought about regularly and focused on to drive profit." - Shannon Susko (Source: The Metronome Effect)

A Rhythm gives consistency and accountability. An effective rhythm gives a Leadership Team the potential to deliver reliably. If rhythm doesn't sound exciting, it's not supposed to. Products, marketing, and sales are for creativity and innovation. A sizzling product with reliable leadership behind it produces results. A great product with unreliable leadership won't scale.

The biggest benefit of having a consistent operating rhythm is accountability and discipline, two weaknesses in most organizations.

How To Create a Rhythm

There are two ways to create an operating rhythm - you can create your own rhythm, based on your own needs, or you can adopt one of several complete operating systems. Operating systems create a rhythm (and much more), but you don't need to adopt a complete operating system to have a rhythm.

Creating a Rhythm From Scratch

Every organization has a rhythm. Some are underdeveloped, with more randomness than consistency, but every organization of multiple employees has some set of traditions and some set of meetings that take place on a consistent basis.

The question is, what's missing? What communication does the organization need that it's not getting? What do people need on a regular basis that they're not getting?

Some of the common questions that can be answered by a good rhythm are:

  • How do I know we're on track? Is it working?
  • Will we hit our financial goals?
  • What should we be focused on?
  • What are the issues we're having?
  • How are my direct reports doing?
  • How can I get better aligned with x Director?
  • How can I give more autonomy to x Director?

Map Your Needs

Start with the organization's needs, first. What information must be shared, or what conversations must happen, for you to reach your goals?

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What does everyone need to know to be informed, aligned & motivated?
  • Think strategy, team/individual purpose, goals/direction, priorities, etc.
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What does the Leadership Team need to know?
  • Think strategy, overall performance, department KPIs, goals progress, etc.
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What do all Managers need to know?
  • Emerging issues, prioritization, progress on goals, department KPIs, team performance, etc.
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What does the whole staff need to know?
  • Overall progress & performance, departmental KPIs, internal housekeeping, etc.

Determine Frequency

If the context changes fast, frequency should increase. If you deliver large projects over long time frames, the frequency might be lessened. If you're working on a turnaround or a reorg, then daily communication at all levels is necessary.

If KPI metrics aren’t moving in successive meetings, you either have the wrong numbers or too high of a meeting frequency for that metric.

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At what frequency must information be shared? At what frequency must a conversation happen?
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The common frequencies that match our work schedules are Daily, Weekly (+ Fortnightly), Month, Quarter (+ Mid-Quarter/Six Weeks), and Annual (+ Twice-Yearly).

Choose Types

We often default to meetings as the default communication medium in our operating rhythms. Meetings are the most expensive type of communication, and once they're on the calendar, they can be hard to remove.

Writing is cheaper, less disruptive, and can be used as the main form of information sharing or dialogue. Writing can also be used as a supplement to meetings.

There are many types of meetings, including face-to-face meetings and offsites, video calls, and phone/audio calls. See more in Meetings.

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Written communication includes Emails, Chat Messages, PM/Docs Comments, Writeups, and Surveys. We often default to meetings because we don't trust that people will read the thing read or update the doc. Meetings create captive audiences - they're spaces where we can demand things from one another - but again, they're costly. Automated Messages (i.e. a Slack bot) can serve as "hooks" to get people to communicate - to fill out Docs, Surveys, etc.

"Off The Shelf" Operating Systems

The common Operating Systems that companies use are EOS (Traction), Scaling Up (Rockefeller Habits), and 4DX. The 3HAG Way is another option that builds off of the foundation of EOS and Scaling Up. All of these systems include strong operating rhythms and tools for managing most areas of a business.

The benefit of choosing a pre-baked operating system to determine your operating rhythm is that you can enlist your entire Leadership Team on implementing the system, and you can lean on external consultants to help you get it off the ground. It's more difficult to enlist the team in implementation if you're building an operating rhythm from scratch.

The downside of choosing a pre-baked system is that not every component will be a good fit for your organization and for the ones that are, they may not be optimal for addressing for your most important needs.

EOS At a Glance

EOS has six elements: Vision, People, Data, Issues, Process, and Traction. EOS brings focus to smaller organizations, in the $2m-$20m revenue range who need help with execution and accountability.

EOS is simple, approachable, and easier to understand and implement than other systems. Its main focus is on Rocks (i.e. Goals) and a Meeting Pulse that creates accountability for those Rocks.

Vision

The Vision component includes Core Values, Core Focus, 10-Year Target (i.e. BHAG), Marketing Strategy (mostly differentiators, positioning, target market, guarantee), and Three-Year picture, one-year plans, Quarterly Rocks and Issues.

People

The People component relies on the People Analyzer, which is a performance management tool that allows you to grade people on your Core Values. Wickman makes a strong case for an "Integrator" role to pair with a visionary CEO.

Data

The Data component uses weekly Scorecards, managing against multiple numbers - things like weekly revenue, cash balances, AR/AP, client project metrics, and production metrics.

The framework suggests using activity-based numbers (i.e. input metrics) and using just 5-15 metrics to manage the operation. EOS makes a strong case for the "everyone has a number" philosophy.

Issues

The Issues component is about creating a culture of communicating about issues openly, without fear of retribution. EOS uses Issues Lists to store issues as they crop up.

A Leadership team Issues List includes issues that must be resolved in a weekly meeting - Rocks being off track, bad numbers in Scorecards, key employee or major client issues, and other process-related issues.

A departmental Issues List includes issues at a local level, to be tackled in weekly department meetings.

Process

The Process component is about documenting the few Core Processes that run the organization. Each Core Process is named - whether they're HR (recruiting, hiring, performance management, promotions, firing, etc), Operations (1-3 core processes around logistics, account management, service delivery, quality control, customer service), or Marketing, Sales, Accounting, Customer-retention. Each documented process is written in 2-10 pages.

Traction

The Traction component is about Rocks and Meetings. Rocks are the 3-7 critical priorities for the organization over the next 90 days. The organization has Rocks, the Leadership Team has Rocks, and employees have Rocks.

Meetings are Quarterly full-day Off-Sites, Annual Meetings (two days), and Weekly 30-60 minute meetings that ensure Rocks are on track and Issues are being resolved (at both Leadership and Department levels).

EOS Tools I Like

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Scaling Up At a Glance

Scaling Up has four areas: People, Execution, Strategy, Cash. Scaling Up covers every area that EOS does, but it also adds a financial component (Cash) that EOS does not offer.

Scaling Up is more customizable and less plug-and-play than EOS. That customization creates more complexity in implementation. Scaling Up generally takes longer to implement than EOS.

People

Three are three People levels and three elements to nail:

Leaders:

  • One Page Personal Plan - Each leader with four key areas of work/life
  • Functional Accountability Chart (FACe) - Maps functions to accountable persons
  • Process Accountability Chart (PACe) - Maps Core Processes to accountable persons

Managers:

  • Keep people engaged by removing obstacles to performance, and align individuals to the organization's goals
  • Develop people - Uses 90-day onboarding plans and training plans

Team:

  • Clarify roles - Define job purposes, outcomes, and competencies for roles.
  • Attract the right people who match Core Values, with a systematic process for evaluating Job Fit and Culture Fit

Execution

  • Priorities - Set a handful of priorities, the fewer the better
  • Data - Gather quantitative and qualitative data to assess performance on a regular basis
  • Meeting Rhythm - Review performance weekly to guide decision-making. Set up daily, weekly, monthly, quarterly, and annual meetings.

Strategy

  • 7 Strategic Strata - Define the words you’ll own, your Sandbox and brand promises, the Brand promise guarantee and your One-Phrase Strategy. Define Differentiating Activities (3-5). Define your X Factor, the thing that allows you to outperform competitors by a factor of 10. Define your Profit per X and your BHAG.
  • One-Page Strategic Plan (OPSP) - The OPSP communicates Vision & Strategic plan to align the organization. It includes Core Values, Purpose, BHAG, 3-5 Year Targets, Key 3-5 Capabilities, Brand Promises, Brand Promise KPIs, 1-Year Goals, Key Initiatives, Quarterly Actions, Rocks, Annual Theme, Accountabilities
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Cash

Growing companies need cash, and the financial component of Scaling Up makes it a more holistic solution than the competition.

"It's between $1 million and $10 million that the team needs to focus on cash. Growth sucks cash, and since this is the first time the company will make a tenfold jump in size, the demand for cash will soar. In addition, at this stage of organizational development, the company is still trying to figure out its unique position in the marketplace, and these experiments (or mistakes) can be costly." - Verne Harnish (Source: Scaling Up)
  • Cash Flow
  • Accounting
  • 7 Financial Levers

Scaling Up Tools I Like

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One Page Strategic Plan - It's a proven tool - more than 40,000 companies use an OPSP

4DX At A Glance

4DX is an execution system to deliver on Wildly Important Goals (WIGs) but not a complete operating system (EOS)/performance platform (Scaling Up) for running an organization.

4DX has four disciplines:

  1. Focus on the Wildly Important
  2. Act on the Lead Measures
  3. Keep a Compelling Scorecard
  4. Create a Cadence of Accountability

For basic execution accountability on critical projects or OKRs, 4DX is a simple, powerful system. Execution hinges on a goal metric and deadline, leading indicators, and a weekly meeting for accountability.

"Instead of accountability to a broad outcome you can't influence, it's accountability to a weekly commitment that you yourself made and that is within your power to keep. And, one-by-one, you report your results not only to the boss, but to each other." (Source: The 4 Disciplines of Execution)

4DX Tools I Like

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Lead Measures (also see Amazon's "Input Metrics")
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Scorecard

3HAG Way At A Glance

The core of 3HAG is ditching the five-year-plan, which, to Shannon Susko, is usually nothing more than a "wild ass guess." The 3HAG Way is about committing to a realistic 12-quarter plan that moves you toward your BHAG.

Shannon Susko's model is a bit of a "best of" of the above models, combined with years of experience in actually implementing and growing software companies using the tools. Her book is highly actionable, and a great supplement to EOS and Scaling Up, but I wouldn't read it without understanding the basics of EOS and Scaling Up.

3HAG Tools I Like

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3-5 Differentiating Actions + One-Phrase Strategy

Adopt & Adapt Tools From Operating Systems

If developing accountability is the goal of setting up an operating rhythm: Start with a simple but holistic Operating System like EOS or 4DX to develop discipline and accountability in the organization. You don't have to use all of the tools - just the ones that address your needs today.

By using a well-known and used set of tools, you can get outside help with implementation. There's lots of crossover between EOS and Scaling Up, so you can always transition to Scaling Up as you grow.

If you're pursuing hyper-growth, I'd recommend assigning an accountable person (i.e. Chief of Staff or COO), or the Leadership Team (as part of the Team Purpose) with creating a rhythm and improving it as you grow.

I’ve mixed and matched tools from 2-3 of the above rhythms. The most important part of assembling a rhythm is developing a comprehensive vocabulary among the Leadership Team, and then with the rest of the organization.

Needed Components for Operating Rhythms

A Balanced Approach

A good operating rhythm addresses the organization holistically. A good rhythm doesn't let you swing wildly between priorities in different areas, causing your team to play whack-a-mole with issues and lose sight of the big picture. When you reach 50 employees, you can't avoid HR, or a process for revisiting strategy, while you're focused on marketing or product improvements, for example.

"Balance" means that it tracks across each category of the business, from employees to customers, to shareholders, to processes, sales, etc. This makes a system like 4DX incomplete for a complete operating rhythm. While it will allow you to accomplish great things, it won't give you a holistic view of the operation you're running.

A Leadership Accountability Tool

Without a guiding tool like an OPSP or a roll-up reporting package, you're reliant on a strong set of meetings and their associated documents. There's nothing wrong with meetings, but scheduling an entire year of meetings so that you can keep a dozen documents handy, is inefficient at the least.

An accountability tool that puts "the big stuff" - Core Values, Purpose, Strategy, OKRs/Rocks - in front of the team consistently, ensures focus on what's most important.

"The bigger your company, and the faster it's growing, the harder it is to keep everyone on the same page. The problem, of course, is that there isn't a single page around which to align. Instead, there are likely more than a dozen actual and imaginary ones, along with memos and emails, each purporting to describe your company's vision, values, strategies, goals, and priorities." - Verne Harnish (Source: Scaling Up)

A Goal-Setting Process

Whether you use "Rocks" from EOS/Scaling Up or OKRs, you need a goal-setting process that works at every level of the organization. Goals are how you establish and communicate priorities.

"Once vision is clear, Rocks become simple to set. Once you set the company Rocks and then the leadership team's Rocks, you can then communicate these Rocks to the entire organization so they can set theirs. This process creates alignment." - Geno Wickman (Source: Traction)

Lag & Lead Metrics

Lag measures and lead measures help you understand performance and the key inputs that lead to that performance. You need both. Only tracking lag measures doesn’t help you improve performance. Only knowing your lead measures doesn't tell you what the score is.

A transparent scoreboard or scorecard puts both your Lag and Lead measures out in the open, for everyone to see. When they're designed well, they help people to know what winning looks like and motivate them to want to win.

For more, see Metrics.

Timely Communication

Meetings and communication impact all team members, all of the time. While your tools, agendas, and documentation can evolve and change quickly, communication must to be consistent. You wouldn't hold an annual Off-Site one year and then skip it the next. You can't send out a weekly CEO email every week and then stop for a few weeks.

Communication has to be addressed both top-down (i.e. Weekly CEO Email) and bottom-up (i.e. updating Scorecards). It needs to include various mediums for different types of messages, and key messages need repetition. For more on communication, see Internal Communication.

Meetings must be consistent and must deliver value. People must know what is coming, and when. EOS uses Weekly, Quarterly and Annual Meetings, with clear agendas for what must be covered. Scaling Up uses Daily Huddles, Weekly Meetings, Monthly Management Meetings, Quarterly Meetings and Annual Off-Sites. For more on Meetings, see Meetings.

Get meetings on the calendar 12 months in advance (or for the rest of the year at least). It's helpful to create a graphic to visualize the meetings that take place throughout the year. Share a visual with everyone in the organization.

Patience to Adopt

A good rhythm isn't just the work you do within a given month or quarter. A good rhythm extends into your annual planning and strategic decision-making processes. To fully adopt an operating rhythm, you need multiple quarters to implement, fine-tune, and get comfortable with the routine.

Choose effectiveness over efficiency early on, but don't become a victim of an over-prescribed rhythm, especially when you're small and capable of being nimble (i.e. 50 team members). As we grow, we tend to add instead of subtract. The process becomes the thing, instead of a proxy for the thing. We lose sight of why we added that meeting, or that ritual. We have to assess the overall system and be persistent and patient in implementing a new rhythm.

Operating Rhythm Company Examples

The best way to build an operating rhythm is to borrow from others. I've summarized several organizations' operating rhythms below. My summaries lack color and context, so please click through to the full writeups I've linked.

Small Organizations

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Mutiny's Operating Rhythm, as a startup with under 100 employees, is focused on OKRs and alignment throughout a quarter. It revolves around a an in-person offiste held in the first week of the quarter.
  • Week 1: Offsite focuses on team-building, OKR planning and committing to OKRs for the quarter
    • OKRs translated into weekly goals, with weekly dashboards
  • Week 4: Board Meeting
  • Week 7: Retro reviews where they "over-subscribed" in goal-setting and reallocates/recommits for rest of quarter
  • Week 9-12: CEO creates 4 OKRs with input from executive team
    • Whole team pre-reads OKRs prior to offsite
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David Sacks outlines a detailed operating cadence, from Finance to Sales to Product to Marketing, for SaaS companies between 50-500 employees. His model is based around quarters, with Sales and Finance oriented toward the quarterly close, and Product and Marketing oriented around big launches within the quarters. Events and planning are where cross-functional collaboration and alignment happen.

Growing Organizations

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Skillshare's operating rhythm, for a company of 150 at the time of writing.
  • Annual/Semi-Annual
    • We start initial planning for the following year in Q4. Our approach to annual planning combines bottom-up input from the entire team and top-down structure and guidelines from the management team.
    • Performance Reviews 2X Yearly
    • Engagement Survey Annually
    • OKRs 2X Yearly. 3-4 Company-level OKRs, with more specific department OKRs that cascade, followed by individuals, which roll up to department
  • Quarterly:
    • QBR - Held at the end of the month following the finish of a quarter, a half-day meeting to review progress from last quarter. Held in-person as a full day off-site 2X/year.
    • Roadmap Refresh - Product and Engineering pods update quarterly roadmaps at end of the quarter.
  • Monthly:
    • All-Hands replaces the Town Hall once-per-month. Reviews financials, key metrics, initiatives. Serves as a "checkpoint" between QBRs. Addresses wins and any issues that have come up. Retains Q&A from Town Hall at the end.
    • OKR Updates - Whole team gives quick update on their OKRs.
  • Weekly:
    • Department meetings - to share information, drive alignment, address issues. Can be fortnightly, as it's expensive.
    • BizOps - Monday afternoon Management meeting to discuss core weekly metrics and progress toward OKRs. Goal is to get ahead of problems. Uses a dashboard with key business metircs and shared doc to review departmental progress on OKRs.
    • Management - Held 2X/week. First is after BizOps on Monday and is information sharing and alignment. Members add agenda items to share issues, get input, raise a topic. Items are five minutes or less. Second meeting is a strategy meeting, held on Wednesday morning and dives into bigger topics. Can be decision-making, information sharing.
    • 1:1's
    • Town Hall - standard weekly All-Hands, for information sharing.
      • Business metrics: We highlight progress toward the top 1–2 metrics for the company
      • What management is thinking about: We can share anything that is top of mind that we want you to be aware of or thinking about as well
      • Spotlight: We typically present a new product feature or new Skillshare original that we want the company to be aware of (and celebrate)
      • Housekeeping/announcements: Our opportunity to cover any of the day-to-day details β€” holidays, office issues, upcoming meetings/events, etc
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Zapier's Operating Cadence for 160 remote employees, published 2018.
  • Weekly Staff Meetings - a one-hour manager meeting.
    • Automated Slack message to Managers to fill out Doc w/ updates
    • Managers update a Doc Red/Yellow/Green based on how they/their team is doing and what they're seeing
    • Team Comments on Doc 1 day before meeting
    • Reds/Yellows are summarized for discussion
    • In Meeting -
      • Follow-up/review on last-week's action items
      • Discuss Reds/Yellows, not to solve them, but to get everyone on the same page about the issue. Instead of solving, they assign a person to go solve them or create a proposal for the solution over the next week.
      • Log Action Items with names next to them
    • Automated Slack message to Managers to score the meeting
    • "Out of Time" Slack Messages started for Reds/Yellows not covered in meeting. Cover topics in Thread.
  • Weekly All-Hands Meeting
    • Taken from The Great Game of Business, the agenda covers Intros, Announcements, Main Topic, New Ideas.
  • Weekly 1:1s
  • Pair Buddies - Donut Slack bot that pairs two people at random to chat.
  • Weekly Friday Updates - Everyone posts on the internal blog:
    • What I did
    • What my team did (for Managers)
    • What's coming next week
    • Unplugged - something personal (i.e. what are you doing this weekend?)
  • Semi-Annual Retreats - everyone gets together in person.
    • Two Day Hackathon
    • Two Day Small Group Days
    • One Day Free Day
    • Evenings are for fun and games

Larger Organizations

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RLG International's workflow for Operating Rhythm is designed for manufacturing companies and is simple and focused for an organization led top-down.
  • Weekly/Monthly:
    • The core is a One-Pager, which is the key accountabilty report that includes performance on KPIs, qualtitative insight (how are things going) along with action items, and accomplishments.
    • Boardwalk - Senior leaders (i.e. Leadership Team) hold regularly scheduled meetings with front line staff to gauge performance, clarify expectations, and identify areas to remove barriers to performance
    • Business Reviews are 30-60 minute minutes that report on data trends, accomplishments, challenges. The group develops options to tackle challenges and front line leaders commit to next steps to address them. Helps frontline teams understand how their teams impact the organization as a whole.
  • Daily: Front-line managers discuss priorities, issues and follow up on action items with staff.
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HashiCorp's Operating Cadence at over 1,000 employees. It's focused on their North Star Goals, and a cascading Scorecard process.
  • The rhythm is framed around their 5-year North Star Goals (i.e. BHAGs) - Win Hearts & Minds (XXX MAUs), Enable the Customer (YYY ARR) and Grow the Ecosystem (ZZZ% adoption & revenue goals)
  • Their Frequency is Annual, Quarterly, Weekly, with a "Ritual" (i.e. meeting, communication) and a "Source of Truth" (i.e. Information, reporting, data)
    • Image of Annual, Quarterly, Weekly cadence with Rituals and Source of Truth breakdown
  • Annual:
    • Company Goals set through each member of executive team presenting for five minutes on their proposed top three annual priorities to reach the company's North Star Goals. They debate and sort-rank as a group to create finalized Scorecard of Objectives and Key Results that set the overall priorities for the next year. (September-October)
    • Executives draft next level of Scorecards - for each of Go-to-Market, Product, People, Finance, then by geography, producing 12 total Scorecards. This level of planning is jointly owned - Sales, Marketing, Customer Success collaborate on GTM Scorecard, Product and Engineering work on Product Scorecard. (October-December)
    • Annual Planning Summit: Two day in-person with top 70 leaders discuss and finalize Scorecards. They run business simulations for five years, to keep focused on long-term. (December)
  • Quarterly:
    • QBRs - They hold 12 30-minute QBRs to review progress on Scorecards. Scorecard measures are updated with previous quarter's results. Leadership reflects on Wins, Action Items, Requests for Support (WAR). The executive team and all VPs (extended Leadership Team) are present and the focus is on reflection.
  • Weekly:
    • Weekly Executive Team Meeting: One-hour Monday meeting to review metrics and discuss an action item from previous QBR. First 15 minutes is reviewing Corporate Reporting Pack metrics. Next three 15 minute slots are guest speakers presenting on an action item from the previous QBR.
      • Corporate Reporting Pack is the primary lagging and leading KPIs, updated weekly and summarized (marked Red if off-track). These KPIs are a super-set of the metrics in the Scorecards (i.e. sales forecast, hiring goals, etc). Every lagging indicator has a set of leading indicators.